The RMLS™ Data Accuracy team has noticed an upswing in reports about personal promotion on RMLSweb—particularly on video tours—the past several weeks.
What the Rules Say
Here’s what the RMLS™ Rules and Regulations say about personal promotion on RMLSweb:
3.24 Personal Promotion and Contact Information in Public Remarks and on Photos Prohibited
Listings submitted to RMLS™ may be used to provide information pertinent to the listed properly only and may not be used to provide broker, seller, or lessor contact information, or to advertise a subscriber’s services to the public by way of direct or indirect advertising or “branding” of the listing data (through linking or otherwise), including photograph(s). This rule does not prohibit the accidental inclusion of yard signs in photographs. “Virtual tours” and “video tours” may not include “branding” or personal advertising in the body of the tour. RMLS™ may remove personal promotion from public remarks or photo(s) with personal promotion.
In other words, only a description of the property is permitted in public remarks, and only imagery of the property is permitted in photos or videos.
Examples of Personal Promotion in a Listing:
Examples of Acceptable Listing:
According to the RMLS™ Board of Directors “personal promotion” on your RMLSweb listing includes (but is not limited to) the name of the listing broker/agent, any contact phone numbers, website links (if that website provides any information other than a description of the property), and 1-800 numbers with recorded messages that “capture” information from the caller. Virtual and video tours must be unbranded and contain only images of the property.
We don’t want to remove your hard work from RMLSweb, but our job ensures listing data quality on RMLSweb and beyond, as well as fairness to all our subscribers. Contact the RMLS™ Data Accuracy Department at (503) 236-7657 if you want to discuss your listings with us.