Upswing in Reports of Personal Promotion on RMLSweb

The RMLS™ Data Accuracy team has noticed an upswing in reports about personal promotion on RMLSweb—particularly on video tours—the past several weeks.

What the Rules Say

Here’s what the RMLS™ Rules and Regulations say about personal promotion on RMLSweb:
3.24 Personal Promotion and Contact Information in Public Remarks and on Photos Prohibited
Listings submitted to RMLS™ may be used to provide information pertinent to the listed properly only and may not be used to provide broker, seller, or lessor contact information, or to advertise a subscriber’s services to the public by way of direct or indirect advertising or “branding” of the listing data (through linking or otherwise), including photograph(s). This rule does not prohibit the accidental inclusion of yard signs in photographs. “Virtual tours” and “video tours” may not include “branding” or personal advertising in the body of the tour. RMLS™ may remove personal promotion from public remarks or photo(s) with personal promotion.

In other words, only a description of the property is permitted in public remarks, and only imagery of the property is permitted in photos or videos.

Examples of Personal Promotion in a Listing:

Examples of Acceptable Listing:

 

According to the RMLS™ Board of Directors “personal promotion” on your RMLSweb listing includes (but is not limited to) the name of the listing broker/agent, any contact phone numbers, website links (if that website provides any information other than a description of the property), and 1-800 numbers with recorded messages that “capture” information from the caller. Virtual and video tours must be unbranded and contain only images of the property.

We don’t want to remove your hard work from RMLSweb, but our job ensures listing data quality on RMLSweb and beyond, as well as fairness to all our subscribers. Contact the RMLS™ Data Accuracy Department at (503) 236-7657 if you want to discuss your listings with us.

Upswing in Reports of Personal Promotion on RMLSweb

The RMLS™ Data Accuracy team has noticed an upswing in reports about personal promotion on RMLSweb—particularly on video tours—the past several weeks.

What the Rules Say

Here’s what the RMLS™ Rules and Regulations say about personal promotion on RMLSweb:
3.24 Personal Promotion and Contact Information in Public Remarks and on Photos Prohibited
Listings submitted to RMLS™ may be used to provide information pertinent to the listed properly only and may not be used to provide broker, seller, or lessor contact information, or to advertise a subscriber’s services to the public by way of direct or indirect advertising or “branding” of the listing data (through linking or otherwise), including photograph(s). This rule does not prohibit the accidental inclusion of yard signs in photographs. “Virtual tours” and “video tours” may not include “branding” or personal advertising in the body of the tour. RMLS™ may remove personal promotion from public remarks or photo(s) with personal promotion.

In other words, only a description of the property is permitted in public remarks, and only imagery of the property is permitted in photos or videos.

Examples of Personal Promotion in a Listing:

Examples of Acceptable Listing:

 

According to the RMLS™ Board of Directors “personal promotion” on your RMLSweb listing includes (but is not limited to) the name of the listing broker/agent, any contact phone numbers, website links (if that website provides any information other than a description of the property), and 1-800 numbers with recorded messages that “capture” information from the caller. Virtual and video tours must be unbranded and contain only images of the property.

We don’t want to remove your hard work from RMLSweb, but our job ensures listing data quality on RMLSweb and beyond, as well as fairness to all our subscribers. Contact the RMLS™ Data Accuracy Department at (503) 236-7657 if you want to discuss your listings with us.

RMLS by the Numbers 2020

Here we go again! RMLS celebrates another year working hard for thousands of subscribers across Oregon and Southwest Washington by presenting an annual collection of numbers. These numbers show just how much RMLS has supported real estate activity over the course of 2020. We hope you enjoyed journeying along with us.

Compare the numbers below with the same from prior years and see how we’ve grown!

RMLSweb
Number of times subscribers logged in to RMLSweb: 1,920,055
Photos uploaded to listings: 1,939,599
Number of new prospect profiles created: 75,157
All residential properties listed for sale: 71,940
All residential properties sold: 61,350
Median sold price of homes listed: $397,000
Total dollar volume of homes sold: $27,089,173,000
Reports viewed: 11,929,621

RMLS Subscribers
RMLS subscribers as of December 2020: 14,894
New RMLS subscribers (compared to December 2019): +370
Increase in subscribers, above: +2.5%
Subscribers who attended training: 9,326 via 892 individual classes
Number of calls to the RMLS Help Desk: 19,846 calls

Number of Bug Reports: 8,821
Number of Help Desk chats: 5642
Number of incidents reported using the “Report Issue” button: 5387
CE hours distributed by RMLS™ at no cost to subscribers: 664

Social Media
RMLS followers on Facebook (as of December 31): 5,832
RMLS followers on Twitter (as of December 31): 2,826

RMLS regularly compiles plenty of other numbers as well! In addition to publishing Market Action each month, we have statistical summaries available on RMLSweb with information dating back several years.

We love numbers here at RMLS, and hope you find this data as fun and interesting as we do.