Need to know what information is available on the internet regarding a particular property? A traditional web search can return irrelevant or outdated information. Finding, sorting, and understanding data that’s relevant can be difficult for a REALTOR® to do. (Doing so faster than a client is even more difficult!)
Enter ShackShout, now available on RMLSweb.
A ShackShout button is now available at the bottom of each Agent Full listing on RMLSweb. Clicking the link will take you to an aggregated list of information pertaining to the listing.
ShackShout provides instant links to property, neighborhood, and geographic data, including:
• Walk Score
• Great Schools
• Cell Signal Maps
• and more!
Providing this information in one quickly accessible place gives RMLS™ members the tools to stay a step ahead of clients.
ShackShout can assist REALTORS® with listing presentations, branding, reporting, and marketing. Try ShackShout on a listing today, and experience how fast and easy it can be to find information in a single location! We’re certain you’ll find something to shout about.
I think this tool might be uselful. However as an agent of 30 years I am concerned as we all should be as to how much we have all snuggled up to Zillow and Trulia among others. Their Data is regularly wrong- both have 18-25% of bad listings and they allow UGC and Rentals and other Data. As agent out data is ours and as members of RMLS we have supported NAR and Realtor.com- yet despite all of this we have watched Zillow grab an astonding 16-18% of all Real Estate Traffic on the web; Trulia is now #2 at 8% and Realtor.com is at about 7%. Bu adding these folks as trusted sources in this Shack Shout play the RMLS is only further alienating our Members and traditional Real Estate Brokers who actually do the work. Why NAR and our trade group has allowed this to develop over time is more a matter of inaacurate thinking and poor decision making. We need these tools provided by people who work for us and help us. We let the Cats into the Canary Cage and now we are all going to be eaten. Do not kid yourselves. These folks are not your friend or here for you. Zillow and Trulia will pursue this Real Estate Business to the Nth degree and that includes everything from a fee based list it yourself program to starting brokerage firms- By recognizing them as some authority, which they are not, we as a Board are complicit in allowing them to take an insurmountable lead. In the end our listings drive it all and we do the work. I do not think anything we do should jeopardize that.
Very truly yours
Dirk
Hi Dirk, The point of ShackShout is not to promote or endorse any of the products or services listed there. Instead, it is an acknowledgement that your clients and customers, however uninformed, are trolling the internet coming up with all kinds of information and bringing it back to you. ShackShout gives you, the agent, a chance to do that research far more quickly and efficiently than your consumers can. Our role as the MLS is to bring you those tools so that you can be as educated and ready to discuss as possible.
I agree substantially with Dirk regarding Trulia and Zillow. Think it is an egregious mistake to cuddle up with Zillow and Trulia. When a home is listed they “repackage the listing” and sell the rights to follow up with anyone inquiring about that listing. It is misleading to the consumer and unfair. RMLS would never allow that!
This is tantamount to the NBA case in which the game make was using the likeness of the players and not paying the players. RMLS/Realtor.com needs to be a much stronger direct to the consumer player.
Well said, Realtor.com used to be our friend and they are one of the least robust and used site today. Alternative sites are easier to use and provide information from Realtor.com. NAR spent over 25 million on the site and competitors scrape the info and use it to hurt Realtors and their customers.
Hmm. I have some questions about ShackShout. It seems pretty advertising driven, with obvious ads on the right, and some ads in the content. The foreclosure information doesn’t tell the user much, but for an opportunity to pay money for actual information. A brokerage firm shows up as one of the optional searches doesn’t thrill me as they are a competitor. I like that walk score is here, and the cell service maps are kind of cool. Too bad Portland maps doesn’t show up here.
Is there a way to either edit, from the agent side, what shows up? Or to opt out, so the Shackshout icon doesn’t show up to our clients?
Hello Leslie, From what you have described it sounds like you may be looking at ShackShout’s primary site and not the one built for RMLS™ subscribers. Our site, rmls.shackshout.com, does not contain ads and does not return results from brokerage websites. Within RMLSweb the button to view the ShackShout report is only available to subscribers from the Agent Full report.
You are right! Thank you for that! Makes me feel much better.
Great program features. This will be very helpful.
I just followed the link to rmls.shackshout.com and put my address in the search bar. The message came back that the address could not be identified. Not good considering that I live here and my Real Estate office is located and licensed to this address.
The only way I was able to reproduce this error was by omitting information in the address. Give the RMLS™ Help Desk a ring if you’re still having issues and they can help you troubleshoot!