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by Gail Hare | Jan 24, 2014 | RMLS News
We sometimes get questions on how decisions get made at RMLS™ and how to get involved. If you are interested in knowing more about RMLS™ and how it operates, our new monthly column MLS Insight is for you. To get everyone on the same page, my first posts will explore the basics of RMLS™ ownership, governance, and history. Later we will also explore new ideas surfacing at the MLS industry level and let you know what the RMLS™ Board of Directors is talking about.
Who Owns RMLS™?
RMLS™ is incorporated in Oregon and is wholly owned by three REALTOR® associations: Portland Metro (PMAR), East Metro (EMAR), and Clark County (CCAR). The role of our shareholders is to appoint directors to serve on the RMLS™ Board of Directors and to approve any changes to the RMLS™ Articles of Incorporation and Bylaws.
Who Makes the Decisions?
The RMLS™ Board of Directors sets the high-level direction for RMLS™. For example, this includes approval of any new major vendors (like SentriLock), setting priorities for the development work on RMLSweb (which we do in house), approving any major policy changes and approving all changes to the RMLS™ Rules and Regulations. The RMLS™ Board of Directors also hire the President and CEO of the corporation, who has the responsibility for making the many day-to-day decisions that keep the company on course.
Who are the RMLS™ Board of Directors?
RMLS™ Directors are appointed for three-year terms. Nine come from PMAR, three from EMAR, and three from CCAR. In addition, two directors sit on the board representing the Service Advisory Committee (SAC), which provides a voice for all the REALTOR® associations that RMLS™ serves, but which are not shareholders in RMLS™.
Next month we will cover the RMLS™ standing committees that ensure that we have practitioner input into decisions, planning, and regulation. If you have questions you would like to have answered about RMLS™ governance or operation, I encourage you to post a comment to this blog.
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by Gail Hare | Aug 7, 2013 | Market Trends, RMLSweb, Statistics
Click to enlarge
The RMLS™ Inventory Today chart on the desktop of RMLSweb showed that total sales volume for a twelve month period topped $12 billion on July 16th this year. The last time the sales volume was at that level was almost five years ago on September 8, 2008, with volume still on its way down to its low point reached in 2011.
While prices are currently increasing rapidly, they still have a way to go to reach their previous levels. The $12 billion volume in 2008 required only 39,456 sales at an average price of $304,443. The number of sales represented by the $12 billion this year was 46,901 with an average price of $255,942.
The housing market recovery has encompassed all of the RMLS™ market areas in Oregon and southern Washington to varying degrees, which the monthly Market Action reports demonstrate. Momentum is accelerating!
by Gail Hare | Jul 3, 2013 | Fun Facts, RMLSweb, Statistics
RMLS™ subscribers got an easier way to communicate with us about data inaccuracies when the Report Issue button (above) was added to the bottom of all Agent Full reports during our RMLSweb system improvements in January.
Since it was released on January 30th, more than 2,000 issues have been reported (averaging about 400 per month)!
If you haven’t yet explored this feature, when the Report Issue button is clicked a form pops up with the listing number and other identifying information already filled in (right). There is a menu of 12 options that can be selected.
Look below to see how the options ranked in the number of reports we have received.
Other is partly a catch-all of general inquiries, but one category that comes up frequently is corrections to the Comparable Information section for sold listings. We have even received compliments for the listing agent in this category. We were thrilled to read this issue report:
Please let the listing agent know what a great job she did on this listing. All the information is there that I need to help my client.
Vallerie Bush and Wanda Kennedy make up the RMLS™ team that ensures all reported data inaccuracies get resolved, and they are enthusiastic about this boost for RMLS™ data accuracy. (In addition to responding to issues reported through the Report Issue button, they field many phone calls and emails.) Wanda says:
I have only heard good things regarding the rules button. The subscribers say it saves them so much time. When they see something wrong with a listing they can send it in right then and there. I think it was a great idea!
Vallerie adds,
It is faster and more convenient to send a rules violation to RMLS™. I like it because it usually has most of the information needed when processing.
Keep the reports coming! Accurate data helps all of our subscribers and the buyers and sellers they serve.
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by Gail Hare | Feb 22, 2013 | RMLS News, RMLSweb
RMLS™ is one of a handful of multiple listing services that does its own development work rather than purchasing a vended MLS system. At their annual leadership retreat each February, the RMLS™ Board of Directors sets priorities for the programming and development team for the coming year.
We recently held this annual retreat, and the clear mandate and number one priority for 2013 was decided: full browser and tablet compatibility for RMLSweb. This project will make our system fully compatible with current versions of Safari, Chrome, Firefox, and Internet Explorer; and add compatibility for the iPad, Android, and Windows Surface tablets.
In the 2012 Subscriber Satisfaction Survey, 49% of our subscribers who responded were “very interested” in tablet and browser compatibility. This is not surprising, because tablets outsold notebook computers in the US in 2012, and are projected to outsell all PCs worldwide by 2016.
by Gail Hare | Sep 27, 2012 | Guest Post, Tips & Tricks
There are many ways to use video in your business. This article, reprinted with permission from the REALTOR®Mag, has some pointers on getting started with video.
Let’s Get Reel | By Stefanie Hahn
With millions of people watching online videos every month, it’s time for real estate professionals to consider how they’re adapting this resource in their marketing plans. Here are some tips for getting started.
As a society, we are consuming video like mad. A look at the current YouTube statistics shows that as of September 2012, more than 800 million people come to YouTube each month and watch more than 4 billion hours of video. Last year, traffic from mobile devices tripled. Now wrap your head around this: 500 years worth of YouTube videos are watched on Facebook every day and more than 700 videos are shared on Twitter every minute.
More importantly, people are interacting with video content — YouTube reports that 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
Don’t think your clients have caught on to the profound impact of video? In April 2011, Mashable released an infographic by Postling stating that, “73 percent of home owners are more likely to list with a REALTOR® offering to do video.”
Based on these statistics, there’s never been a more compelling time to add video to your marketing plan. Here are a few tips to get you started.
Equipment
You probably have multiple devices that can shoot decent video these days — smartphone, digital camera, and tablets, for example. Try your digital camera with a tripod first, as it helps avoid the “shaking” effect of the picture and give you a smoother plane upon which to move your shots. Tripods are cheap, but they can make a big difference in the quality of your video. Always carry extra batteries and/or a battery charger just in case you run out of juice.
Shooting
Here are a few quick tips for capturing video:
1. Turn on every available light if you are shooting inside. Also, avoid shooting for a length of time toward a window or anything that will reflect.
2. Write a script, even if you think you don’t need one. Scripts will keep you on track and give a bit of confidence. For added security, create a full-blown storyboard with each video shot and the words that should be spoken over top.
3. Speak louder and slower than normal. Don’t emphasize your words to the point of silliness, but enough so you are easily understood.
4. Keep it short. If you don’t capture the viewer in the first 10 seconds, you will lose them. Limit your video to less than two minutes whenever possible.
5. Practice. When you make a mistake, laugh at yourself. Then, try it again.
Content
Sure, you could parrot your listing description and film the house room-by-room, but I would encourage you to be bolder than that. Try something different. Instead, ask your sellers two questions:
1. What attracted you to this neighborhood?
2. What will you miss most when you move?
Really, any variations of those two questions will work. If your sellers do not wish to be on video but are willing answer the questions, you might be able to record their answers in a voiceover while filming their favorite part of the house or what they love about the neighborhood. Your goal should always be to make the buyer feel something and (hopefully) get attached to the property.
If you don’t have a listing to shoot video in, don’t use that as an excuse. Start building a video channel with a variety of content that can help you market your services to potential clients.
Here are more content ideas to consider:
1. Vendor tips: Get your favorite loan officer in front of the camera to explain mortgage terms, the application process, and what’s happening in the market. Do this with your insurance rep, title people, and home warranty reps. Keep the videos consumer-focused, helpful, and short.
2. Market statistics: Answer that famous question, “How is the market?” Get local and you can attack one area within your market each week with statistics and analysis from your MLS reports.
3. Community information: Show off the communities where you work (or wish you worked). Ask shop owners to wave hello and maybe even grab a “man on the street” interview with a local.
4. Testimonials: A video testimonial is a powerful public endorsement of your work — these videos are your best self-marketing pieces.
5. Profile: If you have somehow managed to keep your face out of all the other videos so far, this is the one to showcase you and how you work. Try to keep your video focused on what you will do for the consumer.
Editing
There are many options when it comes to editing your video. Consider trying the editing tools on YouTube.com if you are planning to upload there already. For beginner video editing, I would go with iMovie (Apple) or Windows Movie Maker (Windows).
SEO
You can use the same search-engine optimization (SEO) principles that you employ on your Web site to your videos. Know your keywords beforehand and use them in your video title, description, and tags.
The title of your video should be descriptive yet short. And don’t jam it up with keywords — use the video description to tell the world what they are about to watch. Each video should be “tagged” with your name, the word “video,” and relevant keywords. Don’t over-tag your videos and always use your name (or team name) as the first tag. This will help with your “related video results” down the line.
Marketing
Once you have a video or two ready, you will need to set up a channel. Think of your video channel as your own little station packed with the content you upload. You can share videos from here and/or get embed code for your Web site or blog. YouTube is the giant in this space, but don’t rule out other viable options like Vimeo or Flickr. Do some research and determine which option is best for you. Here are a few more promotional tips:
1. Set up your video channel with all of your real estate and contact information. Remember to link the channel back to your Web site and use your keywords wherever they make sense.
2. Add a title, description, and tags to uploaded videos. If your video is listing-specific, upload it with your listing anywhere you are able to add a video.
3. Share your video with the listing, use the built-in social shares, and embed the video on your Web site or blog.
Conclusion
Remember: You can do this! Video is easier than ever to record, edit, and upload. The investment on your part is mostly time. Like anything else, you have to be consistent to see real results, but video will give you a marketing piece that lives online and works in your favor long after you’ve uploaded. It’s time to get reel.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Reprinted from REALTOR® Magazine Online (http://realtormag.realtor.org), September 2012, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2012. All rights reserved.
