RMLS by the Numbers 2020

Here we go again! RMLS celebrates another year working hard for thousands of subscribers across Oregon and Southwest Washington by presenting an annual collection of numbers. These numbers show just how much RMLS has supported real estate activity over the course of 2020. We hope you enjoyed journeying along with us.

Compare the numbers below with the same from prior years and see how we’ve grown!

RMLSweb
Number of times subscribers logged in to RMLSweb: 1,920,055
Photos uploaded to listings: 1,939,599
Number of new prospect profiles created: 75,157
All residential properties listed for sale: 71,940
All residential properties sold: 61,350
Median sold price of homes listed: $397,000
Total dollar volume of homes sold: $27,089,173,000
Reports viewed: 11,929,621

RMLS Subscribers
RMLS subscribers as of December 2020: 14,894
New RMLS subscribers (compared to December 2019): +370
Increase in subscribers, above: +2.5%
Subscribers who attended training: 9,326 via 892 individual classes
Number of calls to the RMLS Help Desk: 19,846 calls

Number of Bug Reports: 8,821
Number of Help Desk chats: 5642
Number of incidents reported using the “Report Issue” button: 5387
CE hours distributed by RMLS™ at no cost to subscribers: 664

Social Media
RMLS followers on Facebook (as of December 31): 5,832
RMLS followers on Twitter (as of December 31): 2,826

RMLS regularly compiles plenty of other numbers as well! In addition to publishing Market Action each month, we have statistical summaries available on RMLSweb with information dating back several years.

We love numbers here at RMLS, and hope you find this data as fun and interesting as we do.

The Paragon Advantages: Ask Technical Terry

The Paragon Advantages: Ask Technical Terry

Ask Technical Terry Silhouette

Dear Technical Terry,

I know it has been several months since the introduction of the Paragon MLS system and I recall there being a free trial period. Is that still available and why would I want to try Paragon?

Curious in Coos Bay

Hi CC,

It has been a few months since the roll out of the Paragon MLS System of Choice project. We continue to offer your first quarter of Paragon access for no cost — you simply need to send an email to frontdesk@rmls.com letting us know of your interest in trying the Paragon system. You will receive instructions on how to log in to the Paragon system as well as other details.

Now, your second question about why you would want to try Paragon has more answers. It depends on how you conduct your Real Estate business, how comprehensive of a technology toolset your brokerage provides you and what you like to do with MLS listing data.

Take, for example, the Paragon Collaboration Center and Paragon Connect – utilizing these two Paragon modules in conjunction with each other allows you to provide your customers a wonderful experience in viewing listings that match their specifications while allowing your customers to change search criteria on their own, favoriting properties they like and discarding properties they don’t like. All of this activity is done with transparency on your side, so you will know exactly what your clients are doing with the listings that you are providing them. And by utilizing Paragon Connect on your smart phone or tablet you will be able to see exactly what they are doing while you’re out in the field. Very powerful! Check out this short video about how the two modules work together.

https://youtu.be/SGbnDnK9QRk

If you are an appraiser, or simply like to export listing data to create your own data analysis using Excel, Paragon offers a simple, yet very effective way to create custom exports for your use. Also, if you are required as an appraiser to create the 1004MC market conditions report, Paragon has you covered there as well.

I’d be remiss in not mentioning the really powerful integration of the CRS Data’s MLS Tax Data suite that is included inside the Paragon system. The CRS system takes tax data reporting and searching capability to a new level!

So, as you can see, just detailing a couple of the Paragon system benefits will hopefully give you the encouragement to try the product. The RMLS Training Dept. and Help Desk Dept. are both available to support and train your Paragon experience for you, and the Paragon Help Center is as well-developed a support portal as I have seen in my 30 years in the industry.

Give it a try – we are here to support you!!

TT

The Paragon Advantages: Ask Technical Terry

2020 Deployment Highlights: Ask Technical Terry

Ask Technical Terry Silhouette

Dear TT,

Some of my REALTOR® friends and I were chatting recently about RMLS™ and how many cool tools we now have available for us. We tried to think about all the new “stuff” that has been provided to us just this year and while I’m sure we remembered a lot of the things could you give me a quick recap on the highlights for 2020? And also, THANK YOU to all the RMLS™ staff for keeping RMLS™ products and services up and running without skipping a beat during COVID. Much appreciated!!

Ecstatic in Estacada

Hi EE,

First of all, thank YOU for the kind words. The RMLS™ staff really does pride itself in not only providing/integrating those cool tools you reference above, but also recognizing that our core responsibility is to make sure RMLSweb is up and available for you 24/7.

Now, for a list of the deployment highlights from 2020.

Q1:

  • Added Immoviewer to the list of approved 3rd party products. Immoviewer automatically sends you a link to a simple video tour upon saving your new listing in the RMLSweb database.
  • Added the ability to customize the subject line in manually sent client reports from RMLSweb
  • Added a red button indicator Back Office on the Menu bar to alert you of your expiring listings
  • Added the SentriLock Access Report to the Statistics menu in RMLSweb
  • Implemented various COVID-19 accommodations to RMLSweb

Q2:

  • Released Phase 1 of the new RMLSweb reports including Client Full and Medium report styles
  • Added INRIX Drive Time mapping toolset as well as a new “freehand” drawing tool to Map Search
  • Continued with Phase 1 of the RMLSweb reports project by releasing new Open House and Broker Tour reports

Q3:

  • Added Paragon as the first “System of Choice” in the MLS industry
  • Added RatePlug to the approved 3rd party products
  • Added Price Change Amount filter in Prospecting to confine searches to a price change threshold

Q4:

  • Added button to Advanced Search to allow the creation of a Prospect Profile directly from the search
  • Added a new Agent Limited One Page report option

Keep in mind that I pulled these improvements/enhancements from a 20-page single line report of all the various items accomplished in 2020 – really quite impressive given the challenges of a global pandemic!

TT

2020 Subscriber Trends: Areas for Improvement

This week we continue examining the 2020 Subscriber Satisfaction Survey results and look at areas where we can aim to make improvements in 2021.  Previously we looked at the COVID-19 effect as well as service areas where we received new high scores.

High quality service is always a goal for RMLS™. In order to improve we have to look at areas where satisfaction isn’t meeting our goal. Judging by the survey feedback, the primary area of subscriber concern is our communication with our subscribers. Whether it’s suggesting that we add new functionality, (ex: providing links to county records), requesting changes to existing features (ex: adding new report types to the Combined Reports option), or simply wishing to know how priorities are determined, it’s clear that some subscribers are feeling unheard or in the dark about the decision making process at RMLS™.

RMLS™ recognizes that any technical or procedural change that we implement can have an immediate and important impact on your day-to-day business. We take that responsibility seriously and look to apply our resources to best serve your collective needs. In this case there’s an opportunity to improve our responsiveness and transparency.

In examining the survey results, we’ve identified three main types of communications that can be improved:

  1. Feedback to subscriber requests for new features or changes to existing functionalities
  2. Quality preparation for upcoming deployments and releases
  3. Transparency of the decision making process

Decisions are guided by subscriber feedback. Each year, our team compiles subscriber input, identifying any trends and commonalities. That list is presented to the RMLS™ Board of Directors which determines development priorities for the year. Though new priorities can occasionally be added throughout the year, we typically follow this development process. Any updates not worked on during the year are again voted on and then reprioritized the following year.

We’re in the process of drafting our business plans for 2021, which will include how best to address these communication issues. We will be looking for ways to improve how we notify subscribers of upcoming changes and additions, as we better anticipate and prepare for potential questions and confusions. We’ll continue to refine our feedback responses and focus groups, add new notification options for you to stay abreast of developments, and increase the transparency of the decision making process.

Our ability to continue to improve and evolve is in no small part thanks to our subscribers who take the time to participate with our surveys and information gathering. Technical suggestions and requests can always be submitted to our Product Manager, Beth Raimer, at beth.r@rmls.com. Communications feedback is always welcome and can be sent to communications@rmls.com. We look forward to showing you the next steps in our service evolution in 2021.

The Paragon Advantages: Ask Technical Terry

2020 Subscriber Trends: Service Highs

At RMLS™, we strive to consistently deliver high quality service and resources to our subscribers. Our annual satisfaction survey allows us to measure how successfully we’ve been in delivering high quality service while also providing a feedback loop to collect specific suggestions and concerns that subscribers have. This feedback helps to shape and direct the actions we plan for the future, creating a progressive system that allows us to continually improve both the technology and customer service that we offer you.

With that in mind, we’d like to highlight where we’ve made gains in the past year, including some new service high scores. According to the roughly 3,000 subscribers who participated in the 2020 Satisfaction Survey our Data Accuracy department achieved a new high score coming in at 7.9 (on a scale of 10). Data Accuracy helps to ensure the timeliness and accuracy of the listing content submitted to the MLS. Satisfaction with our Billing Services also achieved a new high, receiving an 8.5 score.

Other categories were able to equal previous high benchmark scores. Subscriber satisfaction with regional offices came in at 8.7, matching the high scores achieved in 2016 and 2017. Training scores remained high, with an 8.6 tally matching the previous year’s high. Many of the remaining categories came within .2 points of matching previous high scores, including satisfaction with how RMLS™ handles questions and suggestions, happiness with the Help Desk, and satisfaction with overall RMLS™ services.

Given the unique and significant challenges that severely impacted not just our industry, but also all of our lives, including the pandemic and wildfires, we’re gratified to have been able to maintain good scores (and your good graces) in these categories. We’ll use the lessons learned from 2020 to continue to expand and improve our service offerings, always aiming to make your jobs and lives easier. In addition to participating with our surveys, you can always submit your feedback to Beth Raimer, our Product Manager, at beth.r@rmls.com.