January Real Estate Events & Education

January Real Estate Events & Education

This January, take advantage of FREE RMLSweb training


Here’s a quick rundown of upcoming real estate events and education for January in Oregon and Southern Washington. If you have an event that is not listed here, please let us know by commenting below. For future events, please send an e-mail to communications (at) rmls (dot) com.

Events around the region:

-January 6: Eugene Association of REALTORS® presents the FHA & Lender Updates class at their Eugene office for 2 CE credits. For more information, see the EAR events page.

-January 13: Women’s Council of REALTORS® Greater Portland Chapter hosts “How to Get Buyers Off the Fence” as a part of its continuing Business Resource Breakfast series at the Multnomah Athletic Club. For more information, see here.

-January 14-16: The Home Builder’s Association of Marion & Polk Counties hosts its 34th annual Mid-Valley Home Show at the Oregon State Fairgrounds. For more information, see the flyer.

-January 20: Vancouver Fine Homes Group hosts its meeting/tour of houses on the east side of the county. For meeting location and more information check out the website.

-January 26: W & R Studios presents two FREE CMA workshops at the RMLS™ Portland office. To register for the morning class, click here. To register for the afternoon class, click here.

-January 27: Portland Metropolitan Association of REALTORS® hosts From Surviving to Thriving at the Multnomah Athletic Club. For more information, click here.

Also, if you are an RMLS™ subscriber, we have lots of FREE educational opportunities at a location near you; click the link for your area to view the January Training Calendar:

Coos County
Eastern Oregon
Eugene
Gresham
Hood River
Portland
Roseburg
Salem
Vancouver

Use CMA to Help Clients Find the Best Price

Use CMA to Help Clients Find the Best Price

RMLS™ can help you show sellers the right price for their listing!

Selecting a price for a listing can be a tricky thing, especially when a client feels their home is worth more than you think it is. With all the sentimental value attached to the house for the client, it can be hard for a seller to stomach the idea of selling for less than the figure in his or her mind. To help your client gain a better understanding of the realities of the market, so he or she can see why the price you’ve suggested is more likely to succeed, here are some tips from within the RMLSweb system:

A Comparative Market Analysis (CMA) report is your most important tool. Our new CMA lets you compare the seller’s home to other similar homes that are or were for sale in the area. By researching active, pending, and closed listings, you can show the client an image of the past and present state of the local real estate market.

Use statuses to provide a complete story. By comparing the listing to not only comparable active listings, but also pending, expired, and closed listings, you can better understand and show an entire story of sales prices. Active listings will show you the current prices of comparable homes on the market, so your client knows the competition. Pending listing prices will show which prices attracted buyers, while closed listing prices show the price at which comparable homes actually sold. Expired listings are also useful to search for, as they can show prices that did not attract any buyers (although price isn’t the sole cause for expired listings).

Use the “Recommended Price” tab in the CMA. The “Recommended Price” tab in the new CMA allows you to see statistics related to your comparable properties, including average and median sold prices. It also gives you the ability to enter your own recommended range, in an easy-to-read graph that shows the price range most likely to succeed in the given market.

By using the new CMA module to its fullest, you can create a more vivid picture of the local market in which the client’s house will be listed. With a better understanding of the history of comparable property sales, you’ll be able to help your client find a listing price that is palatable to them, as well as attractive to buyers!

To brush up on your knowledge of the new CMA module, check out these handy online tutorials:
CMA Overview
Accessing the CMA
How to use Radius Search
User Preferences
Adding Comparables and Making Adjustments
Creating a CMA Profile
Customizing Your CMA Report
Entering Subject Property Information

Or you can look at or print our Creating a new CMA in RMLSweb quick reference guide.