When comparing the week of September 20 – September 26 with the week prior, the number of times an RMLS™ subscriber opened a Supra lockbox decreased 4.3% in Washington and increased 2.6% in Oregon.
Archive
View an archive of the Supra lockbox statistical reports on Flickr.
After hearing requests from subscribers, the Listing View Counts feature is now available on RMLSweb. This means that listing agents are now able to see how often the public and other subscribers are viewing their listings.
In addition, listing agents can share the impact of their online marketing efforts by showing their clients the Listing View Counts report. Agents can also use these statistics in listing presentations and to see if a listing is being considered, but not shown.
To access Listing View Counts, follow these steps below:
1) Access your listings in Listing Load under Back Office. You will see the Listing View Counts button to the far right (lower) of the screen.
2) You can select the “View Counts” button to see a quick snapshot of your listing view counts.
3) Then, you can select the “View Counts Report” button to see more detail on listing views. For example, you can see more detail on listing views from the day before, 7, 14, or 30 days back, and the life of a listing (as far back as 8/1/2010).
4) On the Listing View Counts Report page, you will see the ability to convert to PDF or print in the upper right corner of the screen.
Remember, each time a report is viewed counts as a listing view and listings are not counted when they come up in a search, but when a more detailed report is selected.
Take a look at these tools below for more information:
Help Document: How to Use Listing View Counts
Help Document: How Listing View Counts are Calculated
Tutorial: Accessing Listing View Counts
For additional information or to attend a class on the RMLSweb system, please contact RMLS™ Training at 503-236-7657 or access the RMLS™ Training calendar under the Toolkit option. For immediate assistance you can contact the RMLS™ Help Desk at 503-872-8002 (toll free 877-256-2169 or via e-mail at helpdesk@rmls.com).
Here’s a quick rundown of upcoming real estate events & education for October in Oregon & Southern Washington. If you have an event that is not listed here, please let us know by commenting below. For future events, please send an e-mail to communications (at) rmls (dot) com.
RMLS™ Events:
– October 14: RMLS™ Fall Education Summit and Trade Fair at The Mill Casino in North Bend (Coos Bay area), Oregon.
Events around the Region:
– October 2: Salem Association of Realtors® and Community Fund, Inc. presents the Expect the Unexpected talent showcase.
– October 4: Portland Metropolitan Association of Realtors® hosts PMAR’s Got Talent, a talent show at the Tiffany Center in Portland.
– October 7-8: The Oregon Chapter Council of Residential Specialists presents CRS 201: Listing Stategies, a two-day course in Bend, Oregon.
– October 7-8: The Oregon/SW Washington Certified Commercial Investment Members chapter presents the 2010 Regional Commercial Real Estate Conference.
– October 12: Oregon Association of Realtors® hosts the Law and Rule Required Course.
– October 14: Women’s Council of Realtors® Greater Portland Chapter presents Business Resource Breakfast – Business Planning.
– October 28: Portland Metropolitan Association of Realtors® hosts At Home with Diversity course.
In addition to these events, RMLS™ is offering a new training course called CMA & Statistics. Here is a brief description about the class:
Want to be the expert in your market area? Want to better explain pricing to your clients? In this class we’ll show you how to get the statistical and comparable data you need to do just that. We’ll use the RMLSweb Statistical module to examine MLS Areas for trends and the CMA (Comparative Market Analysis) module to search for comps to create a customized report that stands apart from the rest.
Also, if you’re an RMLS™ subscriber, we have lots of FREE opportunities for continuing education credit at a location near you; click the link for your area to view the October Training Calendar:
– Coos County
– Eastern Oregon
– Eugene
– Gresham
– Hood River
– Portland
– Roseburg
– Salem
– Vancouver
When comparing the week of September 13 – September 19 with the week prior, the number of times an RMLS™ subscriber opened a Supra lockbox increased 9.2% in Washington and 6.4% in Oregon.
Archive
View an archive of the Supra lockbox statistical reports on Flickr.
The Center for REALTOR® Technology (CRT) holds an award each year to honor REALTORS® who have shown excellence and visionary use of technology. This year, an RMLS™ subscriber has been announced as a finalist for the 2010 REALTOR® Technology Spotlight Award. Congratulations are in order for Kelly Ranstad, principal broker and owner of Hybrid Real Estate!
According to CRT, the award aims to recognize those who have implemented, created or embraced technology in a way that shows understanding of the medium and therefore puts them in a ‘best in class’ category. In addition, these individuals utilize innovative and effective strategies and increase awareness within the real estate industry of technology trends. For more on the award, visit CRT’s website.
Kelly Ranstad has been kind enough to give us some intellectual morsels in response to questions regarding this award. Her answers provide key insights into how technology can be useful for real estate professionals. Below are her answers:
In what ways have you used or implemented technology to get you recognized for this award?
Kelly: It is very easy to get caught up with a lot of “meaningless” technology as a REALTOR®. Agents can spend a lot of time and money on programs that are ineffective and often difficult to use. One of my roles within my company, Hybrid Real Estate, is to train agents on how to implement technological tools that are relatively inexpensive, but extremely effective when used correctly. A lot of agents would like to do more with the Internet, but don’t know where to start. I offer a class called, “Tech Tuesday,” where agents get together to bring their tech questions and demystify the Web. We have covered a variety of things: From something as easy as e-mail signatures to Facebook and social networking to websites. I have agents that hardly used e-mail before and are now building individual websites for their listings. It’s beautiful!
What were your feelings when it was announced that you were a finalist?
Kelly: I was honored just to be nominated for this award and to be recognized for my efforts nationwide. I am ecstatic! We have put an enormous amount of energy to build our company’s practical implementation of technology and to not just gain Web presence, but to help our REALTORS® secure listings, buyers for those listings, and for the buyers themselves. To be associated with such a young company (only 2 years old in December) and gain this kind of attention already is truly awesome.
How do you think the use and knowledge of technology benefits REALTORS®?
Kelly: In the past many of the technology-based marketing tools that we use today were very expensive, not practical, or overly technical. The tools that make a difference today are affordable, intuitive to use, and can be quickly learned. My focus is to see technology for what it is in today’s market and implement it in a practical way. Our agents don’t want another tool that looks neat, but that doesn’t increase their bottom line. We are talking about “practical technology.” Practical technology is a tool that benefits an agent by attracting more business in an affordable way.
There is a tool right now that I’m anticipating implementing over the next year. I started looking for it a year ago, but it didn’t exist. Six months ago companies popped up and offered what I was looking for. It is very likely that in the next six months it will be affordable and I’ll look forward to implementing the tool into Hybrid Real Estate. It will save everyone time, the company money and allow everyone to do more. That is practical technology and that is what our company is about. It’s about merging everything you have come to expect from a traditional real estate company with that next step in technology. It’s also about understanding where we are with technology, looking for needs within our industry and then anticipating the changes that will happen before it’s already happened. That is what it takes to be on the cutting edge of our industry.
According to Kelly, Hybrid Real Estate’s motto is “Innovation is our Tradition.” The 2010 REALTOR® Technology Spotlight Award is designed to honor individuals such as Kelly, who believe that technology is a powerful tool in the real estate world.