by RMLS Communication Department | Mar 30, 2011 | RMLS News
RMLS™ posted its first listings in 1991! To honor our anniversary, we will be holding a special promotion of a reduced Office Initiation Fee during the upcoming months of April and May, 2011. In fact, all office initiation fees (branch, etc.) will be reduced to $50. This is a great opportunity for offices to join RMLS™ and experience the benefits of sharing with more than 10,000 Realtors® accessing your client’s listings.
Main Office Initiation Fee: Regularly $500, now just $50!
Branch Office Initiation Fee: Regularly $100, now just $50!
Affiliate Office Initiation Fee: Regularly $400, now just $50!
For basic membership information, visit www.rmlsbenefits.com. Questions? Feel free to email our Accounting department at accounting@rmls.com, or call them at 503-872-8003, or stop in to the nearest RMLS™ office.
Available in April and May, 2011 ONLY!
by RMLS Communication Department | Sep 24, 2010 | Industry News
Congrats to Kelly Ranstad of Hybrid Real Estate
The Center for REALTOR® Technology (CRT) holds an award each year to honor REALTORS® who have shown excellence and visionary use of technology. This year, an RMLS™ subscriber has been announced as a finalist for the 2010 REALTOR® Technology Spotlight Award. Congratulations are in order for Kelly Ranstad, principal broker and owner of Hybrid Real Estate!
According to CRT, the award aims to recognize those who have implemented, created or embraced technology in a way that shows understanding of the medium and therefore puts them in a ‘best in class’ category. In addition, these individuals utilize innovative and effective strategies and increase awareness within the real estate industry of technology trends. For more on the award, visit CRT’s website.
Kelly Ranstad has been kind enough to give us some intellectual morsels in response to questions regarding this award. Her answers provide key insights into how technology can be useful for real estate professionals. Below are her answers:
In what ways have you used or implemented technology to get you recognized for this award?
Kelly: It is very easy to get caught up with a lot of “meaningless” technology as a REALTOR®. Agents can spend a lot of time and money on programs that are ineffective and often difficult to use. One of my roles within my company, Hybrid Real Estate, is to train agents on how to implement technological tools that are relatively inexpensive, but extremely effective when used correctly. A lot of agents would like to do more with the Internet, but don’t know where to start. I offer a class called, “Tech Tuesday,” where agents get together to bring their tech questions and demystify the Web. We have covered a variety of things: From something as easy as e-mail signatures to Facebook and social networking to websites. I have agents that hardly used e-mail before and are now building individual websites for their listings. It’s beautiful!
What were your feelings when it was announced that you were a finalist?
Kelly: I was honored just to be nominated for this award and to be recognized for my efforts nationwide. I am ecstatic! We have put an enormous amount of energy to build our company’s practical implementation of technology and to not just gain Web presence, but to help our REALTORS® secure listings, buyers for those listings, and for the buyers themselves. To be associated with such a young company (only 2 years old in December) and gain this kind of attention already is truly awesome.
How do you think the use and knowledge of technology benefits REALTORS®?
Kelly: In the past many of the technology-based marketing tools that we use today were very expensive, not practical, or overly technical. The tools that make a difference today are affordable, intuitive to use, and can be quickly learned. My focus is to see technology for what it is in today’s market and implement it in a practical way. Our agents don’t want another tool that looks neat, but that doesn’t increase their bottom line. We are talking about “practical technology.” Practical technology is a tool that benefits an agent by attracting more business in an affordable way.
There is a tool right now that I’m anticipating implementing over the next year. I started looking for it a year ago, but it didn’t exist. Six months ago companies popped up and offered what I was looking for. It is very likely that in the next six months it will be affordable and I’ll look forward to implementing the tool into Hybrid Real Estate. It will save everyone time, the company money and allow everyone to do more. That is practical technology and that is what our company is about. It’s about merging everything you have come to expect from a traditional real estate company with that next step in technology. It’s also about understanding where we are with technology, looking for needs within our industry and then anticipating the changes that will happen before it’s already happened. That is what it takes to be on the cutting edge of our industry.
According to Kelly, Hybrid Real Estate’s motto is “Innovation is our Tradition.” The 2010 REALTOR® Technology Spotlight Award is designed to honor individuals such as Kelly, who believe that technology is a powerful tool in the real estate world.
by RMLS Communication Department | Sep 24, 2010 | Industry News
Congrats to Kelly Ranstad of Hybrid Real Estate
The Center for REALTOR® Technology (CRT) holds an award each year to honor REALTORS® who have shown excellence and visionary use of technology. This year, an RMLS™ subscriber has been announced as a finalist for the 2010 REALTOR® Technology Spotlight Award. Congratulations are in order for Kelly Ranstad, principal broker and owner of Hybrid Real Estate!
According to CRT, the award aims to recognize those who have implemented, created or embraced technology in a way that shows understanding of the medium and therefore puts them in a ‘best in class’ category. In addition, these individuals utilize innovative and effective strategies and increase awareness within the real estate industry of technology trends. For more on the award, visit CRT’s website.
Kelly Ranstad has been kind enough to give us some intellectual morsels in response to questions regarding this award. Her answers provide key insights into how technology can be useful for real estate professionals. Below are her answers:
In what ways have you used or implemented technology to get you recognized for this award?
Kelly: It is very easy to get caught up with a lot of “meaningless” technology as a REALTOR®. Agents can spend a lot of time and money on programs that are ineffective and often difficult to use. One of my roles within my company, Hybrid Real Estate, is to train agents on how to implement technological tools that are relatively inexpensive, but extremely effective when used correctly. A lot of agents would like to do more with the Internet, but don’t know where to start. I offer a class called, “Tech Tuesday,” where agents get together to bring their tech questions and demystify the Web. We have covered a variety of things: From something as easy as e-mail signatures to Facebook and social networking to websites. I have agents that hardly used e-mail before and are now building individual websites for their listings. It’s beautiful!
What were your feelings when it was announced that you were a finalist?
Kelly: I was honored just to be nominated for this award and to be recognized for my efforts nationwide. I am ecstatic! We have put an enormous amount of energy to build our company’s practical implementation of technology and to not just gain Web presence, but to help our REALTORS® secure listings, buyers for those listings, and for the buyers themselves. To be associated with such a young company (only 2 years old in December) and gain this kind of attention already is truly awesome.
How do you think the use and knowledge of technology benefits REALTORS®?
Kelly: In the past many of the technology-based marketing tools that we use today were very expensive, not practical, or overly technical. The tools that make a difference today are affordable, intuitive to use, and can be quickly learned. My focus is to see technology for what it is in today’s market and implement it in a practical way. Our agents don’t want another tool that looks neat, but that doesn’t increase their bottom line. We are talking about “practical technology.” Practical technology is a tool that benefits an agent by attracting more business in an affordable way.
There is a tool right now that I’m anticipating implementing over the next year. I started looking for it a year ago, but it didn’t exist. Six months ago companies popped up and offered what I was looking for. It is very likely that in the next six months it will be affordable and I’ll look forward to implementing the tool into Hybrid Real Estate. It will save everyone time, the company money and allow everyone to do more. That is practical technology and that is what our company is about. It’s about merging everything you have come to expect from a traditional real estate company with that next step in technology. It’s also about understanding where we are with technology, looking for needs within our industry and then anticipating the changes that will happen before it’s already happened. That is what it takes to be on the cutting edge of our industry.
According to Kelly, Hybrid Real Estate’s motto is “Innovation is our Tradition.” The 2010 REALTOR® Technology Spotlight Award is designed to honor individuals such as Kelly, who believe that technology is a powerful tool in the real estate world.
by RMLS Communication Department | Sep 24, 2010 | Industry News
Congrats to Kelly Ranstad of Hybrid Real Estate
The Center for REALTOR® Technology (CRT) holds an award each year to honor REALTORS® who have shown excellence and visionary use of technology. This year, an RMLS™ subscriber has been announced as a finalist for the 2010 REALTOR® Technology Spotlight Award. Congratulations are in order for Kelly Ranstad, principal broker and owner of Hybrid Real Estate!
According to CRT, the award aims to recognize those who have implemented, created or embraced technology in a way that shows understanding of the medium and therefore puts them in a ‘best in class’ category. In addition, these individuals utilize innovative and effective strategies and increase awareness within the real estate industry of technology trends. For more on the award, visit CRT’s website.
Kelly Ranstad has been kind enough to give us some intellectual morsels in response to questions regarding this award. Her answers provide key insights into how technology can be useful for real estate professionals. Below are her answers:
In what ways have you used or implemented technology to get you recognized for this award?
Kelly: It is very easy to get caught up with a lot of “meaningless” technology as a REALTOR®. Agents can spend a lot of time and money on programs that are ineffective and often difficult to use. One of my roles within my company, Hybrid Real Estate, is to train agents on how to implement technological tools that are relatively inexpensive, but extremely effective when used correctly. A lot of agents would like to do more with the Internet, but don’t know where to start. I offer a class called, “Tech Tuesday,” where agents get together to bring their tech questions and demystify the Web. We have covered a variety of things: From something as easy as e-mail signatures to Facebook and social networking to websites. I have agents that hardly used e-mail before and are now building individual websites for their listings. It’s beautiful!
What were your feelings when it was announced that you were a finalist?
Kelly: I was honored just to be nominated for this award and to be recognized for my efforts nationwide. I am ecstatic! We have put an enormous amount of energy to build our company’s practical implementation of technology and to not just gain Web presence, but to help our REALTORS® secure listings, buyers for those listings, and for the buyers themselves. To be associated with such a young company (only 2 years old in December) and gain this kind of attention already is truly awesome.
How do you think the use and knowledge of technology benefits REALTORS®?
Kelly: In the past many of the technology-based marketing tools that we use today were very expensive, not practical, or overly technical. The tools that make a difference today are affordable, intuitive to use, and can be quickly learned. My focus is to see technology for what it is in today’s market and implement it in a practical way. Our agents don’t want another tool that looks neat, but that doesn’t increase their bottom line. We are talking about “practical technology.” Practical technology is a tool that benefits an agent by attracting more business in an affordable way.
There is a tool right now that I’m anticipating implementing over the next year. I started looking for it a year ago, but it didn’t exist. Six months ago companies popped up and offered what I was looking for. It is very likely that in the next six months it will be affordable and I’ll look forward to implementing the tool into Hybrid Real Estate. It will save everyone time, the company money and allow everyone to do more. That is practical technology and that is what our company is about. It’s about merging everything you have come to expect from a traditional real estate company with that next step in technology. It’s also about understanding where we are with technology, looking for needs within our industry and then anticipating the changes that will happen before it’s already happened. That is what it takes to be on the cutting edge of our industry.
According to Kelly, Hybrid Real Estate’s motto is “Innovation is our Tradition.” The 2010 REALTOR® Technology Spotlight Award is designed to honor individuals such as Kelly, who believe that technology is a powerful tool in the real estate world.
by RMLS Communication Department | Sep 7, 2010 | Industry News, RMLS News, RMLSweb
Awarded for communications plan during the new RMLS™ Comparative Market Analysis release
The RMLS™ Communications Department has been honored with the Bronze Beacon Award of Excellence by the Oregon-Columbia Chapter of the International Association of Business Communicators (OCIABC).
According to OCIABC, the annual Bronze Beacon Communicator Awards program was created to give local communications professionals the opportunity to showcase their work and receive recognition for communication excellence. Past award recipients include Kaiser Permanente, Nike, Conkling Fiskum & McCormick, and Providence Health & Services.
OCIABC also aims to provide communications professionals with networking and learning opportunities. The organization’s mission is: “To foster excellence and awareness of communications as an integral function of every organization.”
Last spring, members of the RMLS™ Communications Department submitted an entry for the Bronze Beacon Award. The entry was entitled, RMLS™ Comparative Market Analysis Release, and gave a comprehensive overview of the communications plan for the new RMLS™ Comparative Market Analysis (CMA) report feature. The entry included samples of communications tools that were used during the release, as well as a written explanation of the plan’s goals and results. These samples consisted of Twitter, Facebook, RMLSweb and blog posts, as well as printed materials and eight electronic tutorials.
This week, the RMLS™ Communications Department was notified as a recipient of the Bronze Beacon Award of Excellence. This wonderful news has instilled a sense of pride in members of the department, as well as the whole company, who all contributed in making the CMA release possible.
In case you didn’t know that we recently released a new CMA, here is some information about our new, transformed CMA report feature. View our tutorials below:
Or, print out our Creating a New CMA in RMLSweb quick reference guide.
In addition, RMLS™ is offering a new training course called CMA & Statistics. To view the training calendar, log onto RMLSweb, go to Toolkit on the toolbar at the top of the screen and scroll down to Training Calendar.
Or, you can contact the RMLS™ Training department at 503-236-7657 or call help desk toll-free at 1-877-256-2169 or via email at helpdesk@rmls.com
